Okay, clothing retailers, listen up.
I don’t care if you create clothing for the office, the beach, the gym, the couch, or any other use…for women or men…you have some explaining to do.
Why is it that an average-sized woman, let’s say a 10 or 12, goes to the store to try and find something and discovers that suddenly, even the extra large does not fit her?
Or a man who is a bit taller than average and maybe has a normal physique plus a few extra pounds finds himself having to check out the big or “hefty” section?
Odd. I sure don’t see them at the movies.
Or in the grocery store.
Or walking their dogs.
Or in a business meeting.
What I do see is a whole generation of people over 50 who are healthy, active, and yes, probably have a mid-section a bit larger than when they were 25. Guess what. It happens.
And it’s perfectly okay.
We still need to wear clothes. We’d still like to look nice…attractive…even sexy at times. And we’d like to do it all and still be able to exhale.
So where are we supposed to go for an outfit?
I find it most annoying when I’m trying to find so-called “active wear” that actually lets me be active without passing out from strangulation. You know, loose pants for yoga. Soft, breathable materials for T-shirts that have actual sleeves. Exercise shorts that don’t cut off circulation.
I mean, like many boomers and beyond, I’m trying to tone myself and be stronger…so why are there no clothes that understand this?
Excuse us for living. We’re over 50. We’re a major force when it comes to retail sales.
And we’re getting tired of being ignored.
I have no desire to try and look 25. I don’t have the energy. I celebrate my wrinkles, gray, and extra rolls that come with normal aging. But I also am not ready to cut holes in a gunny sack and head out the door. And sorry, but I know I’m not an extra extra large. And even if I were, I would expect you, Mr. Clothier, to want to help me look as good as I can. And quite frankly, I think you’re failing. Because most of the clothes I see that I guess are aimed at me are either unwearable, or flat-out ugly.
And this whole skinny jeans craze is not a healthy message to women or men….to look so thin that you disappear. To be ashamed you can’t get in a size zero. (Now if you are very thin naturally, or you are struggling with an eating disorder, God bless you. You also deserve to look as good as possible. But that’s not the point here.)
I call upon all the brands….Nike, REI, Liz Claiborne, Charter Club, Everlast, Prana, and others, as well as men’s fashions…don’t ignore us. Don’t ask us to be something we’re not. Go out on a limb and come up with some “active boomer” clothes….and I don’t mean what June and Ward Cleaver wore. I’m talking comfort. Style. And realistic sizes.
Help us want to be seen. So we can exercise. Travel. Laugh. Live. And yes, spend money on your products.
We’re rocking the wrinkle. You can too. And you’ll be glad you did.
“Never wear anything that panics the cat.”